Red Bull approached Street Factory Media to revive a classic street snowboard event that was last held over two decades ago.

Unfortunately, all original designs and logos had been lost, except for one low-res scan on newsprint. To bring the event back to life, I recreated the logo and designed a new badge that aligned with Red Bull's current event logos.

In addition to refurbishing the logo, I also designed key visuals and trophies that paired perfectly with the event's location. The main event occurred on January 16, 2022, at the iconic Cascade Park in Duluth, Minnesota. (On February 11, 2023, Red Bull had its second annual Heavy Metal event at Detroits Hart Plaza.)