Loud Your Kids (LYK) was a monthly dance party held at REV Nightclub that later moved to the legendary First Ave Record Room...RIP. It featured the best of local DJs and emerging national EDM artists.

The relocation to the Record Room was a much-needed fresh start. It was a chance to rebrand and show its true colors. LYK wasn't a hip-hop night, but also not an EDM show. LYK was just a dance party.

LYK geared itself towards an early 20some crowd that was individualistic and rooted in the Minneapolis music scene. The branding, curation, music, hand-selected DJs, and general vibes of LYK were playful, positive, and a safe place to let go.