PROJECT
Small Business
Branding
CLIENT
Jam Fam
DETAILS
Branding &
Packaging
AGENCY
Freelance
YEAR
2021
Jam Fam is a small-batch jam company that takes fruit from local Twin Cities gardens and makes them into fun-flavored jams. You may find Jam Fam spreading the love at farmers' markets across the metro.
Based on a detailed brand alignment doc, we narrowed the branding and packaging to something fun and inviting.
Due to the pandemic, there has been a jar and lid shortage, so it has been hard for Jam Fam to find consistency with their product. Because of this, I provided a low-budget, print-at-home label used on jars of different shapes, sizes, and textures.
Jar renderings by Brenton Tuominen