IDENTITY + BRANDING + MARKETING
No need to reserve a table or spend lots of money to eat great sushi. Sushi Roll erases the stigma and rolls out to the streets.
The symbol and branding is full of double entendres. Drawing ties from Japanese art, the symbol showcases a simple sunrise over rolling hills which also can be seen as scales, representing fresh fish. At the top of these hills sits a small, obstructed sushi roll from which we derived the name.